Walang Kinikilingan, Walang Pinoprotektahan

In a recent interview, Ms. Jessica Soho, vice-president for News programs of the GMA network’s News and Public Affairs’ Department said: “…ang branding sa amin, pag GMA news kilala yan na patas, nasa gitna talaga. Totoo yan sinasabi namin eh. Wala kaming interests to protect, therefore wala kaming kinikilingan, wala kaming pinuprotektahan. Ang baduy, noh? (Laughs). Serbisyong totoo lamang. Kung merong kaming pwedeng ipagmalaki, yun”.

I can’t believe she takes that seriously. Or expects anyone else to swallow it hook, line and sinker. The operative word in her reply, I believe is “Branding”. That is how they like to fashion themselves. But of course, we know better.

I do not believe that GMA news, or any news organization for that matter, can really be that objective to state “walang kinikilingan, walang pinoprotektahan”. Even the tenets of elementary journalism and broadcasting admits that we can’t really claim pure objectivity. Our political, religious, sexual and cultural upbringing will always color the way we see and interpret things and I don’t think the reporters from GMA-7 are exempt from this. Our political socialization affords us a unique lens in which we view---or in the case of newscasters---frame the stories.

GMA news is a business and like all businesses, they, who run them would move heaven and earth to protect their own. They have an interest to perpetuate: the credibility of their own broadcast.

Also, they have a television station with a stable of stars and shows. Even a cursory look at the showbiz news the evening broadcast carries will show that it is heavily focused--- on their own stars. For instance they feature such inane segments like “Sexbomb girls (the network’s patented version of dancing vixens popularized in a noontime show) teaches children to dance”. It had no real human interest to begin with. It wasn’t as if the children were dying of terminal diseases or something. Nope.

Why on earth would they feature that? Are they trying to promote the Sexbomb Girls as some group little Filipino children could emulate? “Mama, when I grow up, I wanna be a sexbomb girl!”. Mom: “now pout your lips, gyrate and say: Awwww!” The real reason: it was because the sexbomb girls has a new season in their afternoon soap.

There’s also the Manila-centic news. You can hear about a neighborhood altercation among residents in Metro manila complete with slapping incidents inside the police stations but you don’t hear similar incidents in neighboring provinces. You hear about a motorcycle accident in Metro Manila involving one person but you don’t hear about vehicular accidents in Visayas or Mindanao unless it involves a certain threshold of fatalities preferably in the double digits. So yes, there’s bias because the bread-and-butter of GMA news derives from advertising revenues in Metro Manila so they would naturally pander to news about or in Metro Manila.

GMA also has newscasters doubling as product endorsers. One endorses a shampoo, the other a liquor brand, while some a laundry detergent and even a health supplement. Their credibility as news presentors suffer because GMA news allows this. Although I consider myself more of a GMA viewer (oh, please no “kapuso” shtick) than the other channel, I believe that the restriction on product endorsements by newscasters as imposed by ABS-CBN was a good call. Will the product endorsers report about labor disputes or labor issues in the companies whose product they espouse? How about if someone doesn’t get well from taking a health supplement that a famous newscaster endorses? If truly they have no bias, they would have to report such cases., but the question is: will they have credibility? Will the people believe in them?

There’s also the Atty. Gozon slant. Atty. Felipe Gozon (along with Mr. Gilberto Duavit, of the Duavit political clan in Rizal) owns the majority shares of the network. I feel that if a foundation wanted to have news coverage for its activities it will have to invite Atty. Gozon because there’s almost always an Atty. Gozon feature in every evening newscast. It doesn’t matter what the activity was, if they had invited Mr. Gozon to speak, that would most assuredly earn a few seconds spot on national television. Ah, what the powers-that-be at GMA news would do to suck up to their boss.

Every evening we hear “walang kinikilingan, walang pinoprotektahan, serbisyong totoo lamang” as the GMA 7 sign-off but the truth is, no matter how much they repeat this mantra, no matter how much they try to make themselves and others believe: it will never be self-fulfilling.

Because it’s patently false.